CHEN Xiaoli

Personal Profile

Chen Xiaoli, female, associate professor, master supervisor, member of the experts committee of Hubei Province Association of Grain Sector and Hubei Society of Grain Science, Technology and Economics, visiting researcher of Bournemouth University, UK, Certified User Research Engineer of the Ministry of Industry and Information Technology, graduated from Wuhan University of Technology with master’s degree in design and arts, and is now studying for the doctorate in China University of Geosciences (Wuhan). She had learnt from Shimizu Yoshiharu and other senior industrial designers in TANITA Corporation and received professional training in “International Art Research Institute”. In 2016, she participated in an international collaborative project to conduct research on the behavior of elderly users at Bournemouth University, UK, for 18 months. The main research interests are digital brand culture and ecosystem design, human factors engineering, user experience research, and emotional design research.

In 2022, her team won the gold medal in Hubei Province in the China Universities Industrial Design Competition; in 2021, she won the "European Design Oscar –A’ design Award" (an international competition recognized by ICOGRADA and BEDA); in 2020, she won the National Silver Award in the High-end Equipment Innovation Design Competition; in 2019, she won the Silver Award in the Yellow Crane Cup Industrial Design Competition, and the design work "The World's First Cement Postcard" appeared at the 2019 World Philatelic Exhibition in China, and was reported by many mainstream media such as Xinhua News Agency; in 2018, she won Gold Medal in RoboWork; in 2016, Pocket wallet, a design work of instructed student, won GD (good design award) design award. In 2014, she won the excellent guide teacher award of China Industrial Design Competition (Hubei Area) and has won many heavyweight awards in Red Dot, IF and various national industrial design competitions. She has been in charge of one teaching program of the Ministry of Education, two programs supported by the Fundamental Research Funds for Outstanding Youth in Central Universities and 3 school-level teaching programs, participated in 3 provincial and ministry-level programs and National Social Science Fund, published one academic monograph and several papers in Nanjing University retrieval journals as the first author, and has been granted 17 invention patents and more than 30 utility model patents.

Contact Information

Email: gysjdd@163.com

Education Background

2019 – present: PhD in Geological Equipment Engineering, China University of Geosciences (Wuhan)

05/2016 – 04/2017: Bournemouth University, supervisor: Professor Mark Hadfield, with the main research fields in product user research and emotional design;

09/2003 – 06/2006: Postgraduate qualification/master’s degree, majored in design and arts, School of Art and Design, Wuhan University of Technology, supervisor: Professor Zheng Jianqi, with the main research fields in industrial design theory and application;

09/1999 – 06/2003: Bachelor’s degree in industrial design, Wuhan University of Technology

Work Experience

07/2006-present: Department of Industrial Design, China University of Geosciences (Wuhan)

Research Fields

Digital brand culture and ecosystem design, human factors engineering, user experience research, and emotional design research

Major Scientific Research Programs

1. 2024-2025,  Provincial and municipal government sponsored program: Brand Planning and Design Service Contract for Danjiangkou City Image and Geographical Advantage Products, PI, social science program;

2. 2024-2025, Enterprise service program: Qiu Mu Si Tian brand design, PI, social science program

3. 2024-2025, Enterprise service program: Food Brand Design Project of Yuhang Technology, PI, social science program;

4. 2024-2026, Talent project: Enterprise Science and Technology Vice President of Jiangsu Province, PI, social science program;

5. 2024-2025, Provincial and ministerial level government sponsored program: Development and Application Service of Soil and Water Resources and Digital Twin System in Jianghan Rice Production Area, PI, social science program, project funding of more than one million;

6. 2024-2026, Enterprise sponsored program: Product Brand Building Service Project, PI, social science program, project funding of more than one million;

7. 2022-2023, Provincial and ministerial level government sponsored program: Digital experience design for performance system, principal investigator (PI)

8. 2022-2023, Enterprise sponsored program: Beautiful Nostalgia brand planning, product packaging and exhibition planning and design services, PI

9. 2021-2022, Enterprise sponsored program: Industrial Design and Development of Flue Gas Analyzer & Automobile Exhaust Gas Tester, PI

10. 2021-2022, Enterprise sponsored program: Intelligent shoe cabinet product design and development, PI

11. 2020-2021, Collaborative Education Program of the Ministry of Education: Research on the university-enterprise joint curriculum construction and practical training of industrial design based on liquid metal printing technology, PI

12. 2019-2020, Enterprise sponsored program: Co-construction of China University of Geosciences (Wuhan) Cement Cultural and Creative Base, etc., PI

13. 2019-2020, Enterprise sponsored program: Design Service Agreement for the NIHSIANG "Cultural Market", PI

14. 2018-2019, Enterprise sponsored program: Exhibition arrangement agreement for the theme exhibition of "Home Appearance - Cement Creation +", PI

15. 2017-2018, Enterprise sponsored program: Intelligent door lock product development program phase I, PI

16. 2016-2018, Program supported by the Fundamental Research Funds for Outstanding Youth in Central Universities, China University of Geosciences (Wuhan):  Modern interpretation for exploring the beauty of simplicity from the perspective of mental purity, state of mind and mental path, PI

17. 2015-2017, Teaching program of China University of Geosciences (Wuhan): A study on the construction and innovation of industrial design course group based on improving the employment adaptability for students, PI

18. 2014-2015, Enterprise sponsored program: Product development for Sino-British Rogrand, PI

19. 2014-2015, Program supported by other ministries of the state: Development of buried temperature sensor, participant

20. 2014-2015, Enterprise sponsored program: Brand planning for Beijing Changda Mingshi Trading Co., Ltd, PI

21. 2013-2015, Enterprise sponsored program: Brand planning for Wuxi Drilling Tools Co., Ltd, PI

22. 2013-2015, Program supported by the Fundamental Research Funds for Outstanding Youth in Central Universities (2013079026), China University of Geosciences (Wuhan): Research on product DNA recognition and design based on user cognition - taking engineering mechanical products as an example, PI

23. 2013-2015, Experimental technology research program of CUG: Experimental technology research on VDP man-machine efficiency module, PI

24. 2010-2011, Experimental technology research program of CUG (SJC-201010): Experimental instruction for prototype production in industrial design, PI

25. 2010-2011, Program supported by other ministries of the state: A survey of the shallow geothermal resources in Xiaoshan, Hangzhou, participant

26. 2009-2010, Cooperated with Changzhou Golden Globe as PI to develop two new products (new gas shielded welding torch and plasma torch), which were exhibited in the United States in Nov. 2010

27. 2008-2009, Joint development of the fast hot engine with Ezhou Changjiang Jinggong Group as PI for appearance design

28. 2007-2009, Supported by the Fourth Excellent Young Teachers Program of China University of Geosciences, PI

29. 2007-2008, Cooperative development of Internet multimedia information analysis with American DIVIO Corporation, participant

Main Publications

1. Research on Drilling Machine Interface Optimization Based on MOPSO and Layout Feature Indicators, Industrial Design Column of Mechanical Design, T3, first author, 2024

2. Balanced Aesthetics: How Shape, Contrast, and Visual Force Affect Interface Layout, INTERNATIONAL JOURNAL OF HUMAN–COMPUTER INTERACTION, T4, first author, 2023

3. Optimal Interaction Design of Remote Operator Interfaces: A Case study of Patrol Separation Interfaces for Corridor Robots, Class A International Conference in the industry, AHFE, 2022

4. Cognitive Prediction Model for Geophysical Prospecting Instruments’ User Interface Based on Confirmatory Factor Analysis, Class A International Conference in the industry, AHFE, 2022

5. Underground Intelligent Shovel System, Road Complex Landmark Printing Vehicle, 2020, 37, Machine Design;

6. Hybrid Teaching Practice Exploration of Design Thinking and Methodology Course for the Reform of Design Innovation Education, DEStech Transaction on Economics, Business and Management, ISSN: 2475-8868

7. User Experience Design of Bubble Child’s Cycle Based on Ethnography; Packaging Engineering; 2014, 35 (20) 33-37

8. The research of parallel Driving Model Based on Cognitive Analysis and Behavioral Analysis; Mechanical Engineering, Materials Science and Civil Engineering; 2014, 470, 267-270

9. Research on Design and Extraction of Vehicle Brand Form Gene; Mechanical Engineering, Materials and Energy; 2014, 483, 497-501

10. Morphological Bionics and Man-machine Optimized Welding and Cutting Equipment; Machine Design; 2013, 30 (9) Color Page 4

11. Conceptual design of magnetic levitation range hood; Packaging Engineering; 201608, P. 133

Invention Patents